Client: Institute of Communication Agencies (ICA)
Project overview: Education and recruitment website for the advertising industry
Link: www.strategyonline.ca
Role: Copywriter
About the project: The Agency Diving Society is an educational website and agency recruitment portal targeted to young professionals interested in pursuing careers in advertising
Key responsibilities:
  • Writing and editing copy for the website
  • Interviewing senior executives and advertising professionals
  • Designing an information architecture to optimize User Experience (UX)
  • Conducting in-depth industry research