Client: Skyword
Project overview: Writing thought leadership articles for Skyword's The Content Standard.
Link: www.skyword.com/contentstandard
Role: Writer
About the project: The Content Standard is the thought leadership blog of content marketing company Skyword. The blog was established to position Skyword as an industry leader in content marketing for major brands across the world.
Key responsibilities:
  • Writing and editing thought leadership articles for The Content Standard to help establish Skyword as a leader in the content marketing industry
  • Leveraging my background in Psychology (B.Sc., University of Toronto) to investigate the deeper psychological underpinnings of content marketing and consumer behaviour to help inform business strategies for reaching audiences through creative digital storytelling